Posts Tagged ‘Thomas Friedman’
Besides jobs, U.S. accents also being exported to India
Thursday, July 8th, 2004
With the outsourcing of American jobs comes the exporting of American accents. In Bangalore, India—the Silicon Valley of the subcontinent—the booming customer service call center industry depends on coaching Indian workers to talk like they’re from Wisconsin. Sort of.
The process is called “accent neutralization.” But in reality, trainers are out to transform, not just tweak, [...]
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